Tonight I attended the PhD by Design keynote by Professor Bill Gaver at Goldsmiths, University of London. Bill compared and contrasted the research methodology of social science, with that of Design, stating clearly that design is not social science, and that Design always has a relationship to other disciplines, but differentiates itself through its ability to generate outcomes (ultimate particulars), and theories merely annotate them.
An example of this would be the Eco Babble.
We learned about idiots:
…and theories of theory:
The lecture was useful in consolidating my decision whether to pursue a practice-based PhD or a traditional PhD by thesis. There are still many questions, however given my interest in the performativity of sexuality in visual communication, the thesis route seems the most logical.